Good Branding is not about Slick Packaging

"Is this the perfect girl?" Image of a young woman pieced together from five different models.

I had a conversation recently with an entrepreneur. Her business has had a very respectable amount of growth since she established it. She wants do all she can to continue her success, which brings her to thinking more about her brand. A well-meaning colleague gave her some advice on what she should post on her [...]

I-CAMERA? Seriously?

Camera lens

Ryan Rancatore recently asked me and some of my colleagues for alternate name suggestions for “personal branding.” After some thought, this is what I came up with: I-CAMERA (or it could be I-CAM for short) What that acronym stands for is “Inborn Character Assessment & Management Equals Reputation Advancement,” or if going for the shorter [...]

The Point of Personal Branding

Two little boys and two little girls laughing and smiling

The debate rages on about the relevance of personal branding. Some say it’s vitally important; others say it’s a crock. At times, I think both sides can get caught up in the mechanics of personal brand execution when talking about it. But that completely misses the point. This post by Peter Bregman in the Harvard [...]

Opinions and Your Personal Brand

"Arguments Yard" sign

Conflicting opinions run rampant nowadays. Truthfully, they’ve always been there; however, with the ease of setting up online profiles on social media, there are many more of them that are actually heard. With so many voices, it can be hard to attract attention. One way to get people to take notice is to sink into [...]

Job Search Need Some GAS? Try Personal Branding

Is your job search puttering along like a beat up old car? Inject some personal branding strategies into the mix to give it some GAS—Generosity, Authenticity, and Synergy! G = Generosity One of the hallmarks of a good personal brand is the act of giving of oneself. As you network both online and offline, show [...]

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