Why “2 Years of Experience” Applies to Entry-Level Jobs

Why “2 Years of Experience” Applies to Entry-Level Jobs

…and How It Helps Your Career At times, I have heard this lament from college students who are applying for jobs: “Two years’ experience required? But it’s an entry level position! How can they expect that?” Companies can and do expect experienced candidates right out of college because of internships. What was once considered an […]

Personal Branding and Hard Work: Complementary Efforts to Success

Personal Branding and Hard Work: Complementary Efforts to Success

There was a short article on AOL Jobs that quoted writer and director Spike Lee on his take on personal branding. “‘Too many people are focused on building their brand and not their work,’ [Lee] said, when asked how he’d developed his own iconic brand. ‘Brand is the flash. Work is the substance.’” Lee makes […]

Don’t Outsource Your Career

Don't Outsource Your Career

Why is it, with something as important as a career, people are so willing to let others manage it? A post by Suzanne Lucas on BNET talked about services that will take your résumé and send it out to pretty much anything that is a remote match — basically taking a spray and pray approach […]

Looking at the Process

Looking at the Process

When writing a resume or prepping a client for a job interview, I am constantly asking my clients about the end results from their work. I hope they don’t grow tired of my probing questions: “What efficiencies were gained?” “How did the company achieve its goals by your activity on X project?” “What were the […]

Are You Investing in Yourself?

Are You Investing in Yourself?

The easy part about goals is setting them, right? All you have to do is say, “I want to do this” or “I want to be that.” But what happens next? Do you break out of the starting gate at top speed toward your goals, only to get burnt out? Or does the myriad of […]

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