When zeroing in on a specific company or actively going for a particular position, you want to do everything you can to rise to the top as a quality candidate. ‘If only I could show them how they would benefit from bringing me on,’ you think, ‘they would love me!’
So what’s stopping you from doing just that? Simply because you don’t work there yet doesn’t mean you can’t “strut your stuff” and add value to the company. In the age of social media, it is now easier than ever to connect with that target company and give them a little taste of your knowledge and skills.
1. Comment on their company blog.
Say that they have a blog that offers news and commentary on happenings in the industry. Leaving a comment is a direct way to show your knowledge base. In addition, the fact that you took the time to stop by and say something of value will be noticed. If commenting leads to you to establishing a rapport with the blogger, that can give you a golden opportunity: mention your interest in working for the company and perhaps a good word may be put in the ear of a hiring manager at said company.
Regardless of whether or not your target company takes notice, this is still a great practice because it builds your electronic footprint. The more you comment on this, and other, industry blogs, the larger the amount of data is on what you know about your field and what you think about its future direction. As you continue on your job search and prospective employers Google you, they will find this and gain a clearer picture of you.
2. Talk about them on Twitter/retweet a post from their blog.
Twitter is really a powerful tool, and companies that use Twitter effectively will recognize a person who talks about them and retweets them on a regular basis. They know that word of mouth is a huge marketing tool.
A word of caution: don’t retweet everything your target company puts out there. What you do needs to come from a place of authenticity, and if you retweet literally everything, you run the risk of compromising your personal integrity. Retweet only those posts that reflect your thoughts. Same idea applies to when you are talking about them. If it just seems like you are blowing sunshine their way only to gain an advantage for your job hunt, it will backfire.
3. Tag them in a retweet of another post you like.
This will only be effective if you have developed a relationship with a particular person from the target company, either through an interview or some other means (a networking event, or possibly one of the other two suggestions above). Through this relationship, you can gain a sense of their needs and their “pain points.” By using this knowledge of them, you can be sending on information that could speak to a problem that has been expressed.
If the person is not on Twitter, sending a link to an article via email will work, too. Be sure to include a short note about how it reminded you of the conversation you had on XX date and how you would be interested in discussing it further.
The key to making all of these tips work is discretion. If you start coming on like you are instant BFFs with the new contacts you make or are heavy-handed in your attempts to gain a company’s attention, you will turn them off. Approach this as you would any other relationship you would cultivate, and the value you bring to them in your actions will come through. And who wouldn’t want to talk more with someone who’s bringing them value?
Have you used any of the techniques listed here? What other ways are you adding value before receiving an offer?
Image courtesy of Smile My Day
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