The following video is a promotion for Different, the new book by Youngme Moon.
The book sounds like a fascinating read that questions all the claims made by companies and brands about their uniqueness.
In today’s job market, it is just as easy to substitute the words “job seeker” for “business.” Let’s think about this for a moment…
The video asks, “What does it mean…to be different? Meaningfully different?” That’s a tough question, because following the true path to differentiation involves taking a risk. It could go well…or it could blow up in your face. Not an easy choice to make when you consider the potential consequences.
Have you ventured into unchartered territory to really be different? If not, are you willing to take a risk to stand out?
