@Meg: Thanks for stopping by! You are absolutely right about taking a measured approach to building your brand. That is so important to remember, especially if you are newer to social media and feel like you have to “catch up” with others who have been around longer. In addition to not running out of steam, going at a slower pace can help you evaluate where you are, where you want to go, and keeps the proverbial cart from getting ahead of the horse!

Thanks so much for including my post with these other wonderful bloggers.

It’s really all about building a strategic brand communications plan that works for you and sticking to it. The key is a slow, steady, methodical, and consistent approach to building your brand – online and offline. Slow and stead wins the race, and keeps you from running out of steam.

But that’s much easier said than done, isn’t it? In my post, I stated my goal of disconnecting for only one day a week – Sunday. So far, I’ve not been very successful in completely tuning out, but I have successfully limited my involvement to just checking in once or twice on Sunday, just to look at what’s there – not to act. And I’ve decided that the earth won’t crash in if I don’t post anything on Twitter all day Sunday. I find that once I put my hands on the keyboard, I’m in trouble! Can’t stop!

And it’s so easy to get side-tracked, getting involved with conversations that don’t add value or do much of anything except waste precious time. There’s no denying that, in the digital age, we have to keep pumping away, building our online presence, but we need to set boundaries.

Thanks for your thought-provoking post. You brought me back to what I need to do.

Best,
Meg