I read a recent post from Brand Curve entitled “Cultivating Your Personal Brand.” This post applies directly to job seekers.
While the points it makes about a website or blog may not pertain to everyone, the idea of having consistent messaging does.
When writing cover letters and résumés or when going on interviews, you are selling yourself. You want the company to buy into your attributes. You want to be sure that the message you have in your cover letter matches the message in your résumé and the message you convey in your interviews.
If you have different messages floating out there, you weaken the strength of what you have to bring to the table.
Go read the blog post at Brand Curve and then take a look at your message.
Is it consistent?
Does it do a good job of promoting you?
If so, great! If not, make changes so that you can be more effective in selling yourself with your next cover letter/résumé/interview.
